Air Jai
 

The image of an airline is crucial when it comes to the reliability and the commercial recognition in the market. The most important aspect of this image is to generate a feeling of security to its users. The visual aspect is important because that is the key point to diffuse this message as well as stand out from its competition. AirJai is a low cost Airline based in Mumbai and serving the Indian region. The airline operates regularly scheduled flights to popular destinations whithin the region. AirJai offers travellers a great experience based on comfort and safety. The crewmembers are friendly and dedicated to providing the best customer experience without the need to pay high rates. The book contains the process of how AirJai’s brand identity was created. You will find how through research, sketches, concepts and refinements a final consistent brand is developed.

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